Video marketing has exploded in popularity and with good reason: video is both engaging and memorable. By using video on your ecommerce product page you can boost conversion rates by up to 80%, according to research by Unbounce, and Hubspot found that adding video to emails can increase click rates by up to 300%.Ready to get started using video to grow your business? Here are five essential video formats to create for your video marketing campaign:

1. A Product video communicates what your product is, what it does to help your customers, and shows its features and benefits.

2. An Explainer video is like an animated instruction booklet that shows your customer how to use your product to solve their problem, step-by-step.

3. A Testimonial video has the power to build trust with prospective customers as real users share stories of the positive impact your product or service has had on their lives.

4. An About Us video lets you tell the world why your business is special by sharing your company story, and introducing the human faces and names behind your brand.

5. An Onboarding video is a great way to welcome a new customer, reaffirm their purchase decision and let them know what support they can expect from your team as they begin using your product or service.

The last word: Be sure to create video that’s optimized for mobile viewing and share it on your website, email and social media channels.Did you know that Yellow Pages offers professional video creation services? Find out more by visitingYellow Pages for Business, and connect with a certified expert today by calling 1-877-553-6883.