The explosive growth of e-commerce in 2020 has led SMBs to discover new business models and technologies that allow them to compete with the e-commerce giants. Which of these emerging trends could give your business a competitive advantage in 2021?PersonalizationCreating a connection with your customer can not only lead to a sale, but is proven to boost customer satisfaction and loyalty. In e-commerce, personalization has both high-tech and low-tech executions. Use data and analytics to offer customized product recommendations and special offers to website visitors, then use the customer’s first name for curbside pickup or add a hand-written note before shipping out orders.Visual commerceTechnology is helping to bridge the gap when in-person shopping isn’t possible. Augmented reality (AR) and virtual reality (VR) can allow consumers to experience a product, while 360-degree photos and videos can help sell everything from jeans to houses. Easy-to-use smartphone apps take away the technical hurdles for SMBs looking to get started with visual commerce.Subscription commerceEverything from food to cleaning supplies to socks are being sold on a recurring, and automatically renewing, basis. Consumers love the convenience and savings offer, while companies benefit from predictable revenue.M-commerceAlthough shoppers are spending more time at home, they’re spending more time, and money, on their mobile devices. According to eMarketer, m-commerce (or mobile commerce) now accounts for more than one-third of e-commerce sales in Canada, and many predict it will overtake desktop sales by 2021. Make your mobile-optimized online shopping experience a priority for the year to come.Ready to get your e-commerce business started? TheYellow Pages e-commerce solutioncan help you grow your business. Find out more by visitingYellow Pages for Business, and connect with a certified expert today by calling 1-877-553-6883.