How to Track the Performance of Your Print Advertising in Yellow Pages

When it comes to advertising, one question always comes up: “Is it working?” With digital ads, tracking is easy, but what about traditional print advertising like your Yellow Pages directory ad? The good news is, tracking print ad performance is absolutely possible, and it’s easier than you think.

Our Expert Answers: How Is Performance for Print Ads Tracked?

“One of the most effective ways to track ad performance in our Yellow Pages Directories is by adding a unique call tracking phone number to your Yellow Pages ad. This allows us to track the calls coming specifically from your ad. You can also add a QR code, a special promo code or a coupon within your Yellow Pages ad, encouraging customers to mention the code when they contact your business. By selecting one of these options, we are able to tangibly track and prove the value of advertising within our Yellow Pages directories.”

1.) Call Tracking: Get Insight from Every Ring

One of the most effective ways to track your Yellow Pages print ad performance is by adding a unique call tracking number to your listing. This number routes calls directly to your business but also allows us to track exactly how many calls are coming as a direct result of your ad.

Why Does Call Tracking Work?

• It isolates print ad performance from your other marketing channels

• It measures engagement in real-time

• It helps you understand ROI from your directory presence

2.) QR Codes: Bridging Print and Digital

Adding a QR code to your Yellow Pages print ad is another smart way to track performance. When scanned with a smartphone, it can drive customers to your website, a landing page, or a special offer, while giving you clear data on how many people are engaging with your print ad.

Bonus tip: Customize the URL linked to the QR code to easily monitor traffic in your analytics tools.

3.) Promo Codes and Coupons: Measurables Incentives

Include a unique promo code or coupon in your ad that customers must mention when they call or visit. Whether it’s “YP10” for 10% off or a special offer tied to the print ad, you’ll be able to directly measure conversions.

Why Incentives Matter:

• They encourage action from readers

• They give you data on how many leads came specifically from your print ad

• They help you optimize future ad content and offers

4.) Track and Prove ROI

These tools (call tracking, QR codes, promo codes) are more than just tactics; they’re proof points. They allow you to quantify the impact of your Yellow Pages print ad, helping you make informed decisions and refine your advertising strategy over time.

Final Thoughts

Print advertising is still a powerful way to reach local customers, and with the right tracking tools in place, it can be just as measurable as digital. Whether you’re using a call tracking number, QR code, or a promo code, Yellow Pages gives you the tools to connect the dots between your ad and your results.

Ready to Make Your Ad Work Harder?

Talk to your Yellow Pages consultant about how to set up performance tracking for your next print ad.

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About Our Experts

Yellow Pages is home to a diverse team of specialists in digital marketing, print solutions, and more. From SEO strategists and campaign managers to creative designers and print experts, our team brings decades of combined experience helping businesses connect with customers and grow their presence both online and offline.