Why Conversion tracking is so important

Embarking on a new advertising campaign without knowing how to measure its impact can be worrying, even frustrating. Calculating the return on investment can only be measured through conversion tracking.

What is Conversion Tracking?

In the advertising world, it is crucial to know what happens after a customer interacts with your ads. This is where conversion tracking comes into play. Conversion tracking is a mechanism that allows you to track and analyze the actions customers take after clicking on your ads.

Conversion tracking works by identifying specific customer activities that are valuable to your business, which are called conversion actions. These can be actions taken on your website like filling out a form, downloading document, booking an appointment, and other activities completed on your website. It can also be QR code scans and phone calls made directly from your print or digital ads. 

For example, we can track calls when someone clicks on your ad, by assigning you a specific number. This number will appear on the ads themselves, and on your website, when someone clicks through to access it. 

How Conversion Tracking Helps Understand Your Return on Investment

Conversion tracking is not just about tracking customer actions. It’s also about understanding the return on investment of your advertising campaigns. Tracking conversions enables you to, see which ads are generating the most conversions and at what cost. This can help you understand the true value of your advertising and empower you to make informed decisions about where to allocate your budget for maximum return.

For example, if you're running a campaign with multiple ad sets, conversion tracking can help you see which ad sets are generating the most conversions and at what cost per conversion. This information can be used to adjust your bids and budgets to maximize conversions while minimizing costs, ultimately leading to a higher ROI.

The benefit of partnering with Yellow Pages is that we will take care of everything for you from start to finish. When you have a Yellow Pages powered by Wix website combined with an advertising solution with us, we take care of ensuring everything is setup to optimize and get you the highest return possible.

Call one of our advisors today!